Me and the illustration student, Daniel have been working together to get an idea together. We've been brainstorming by looking at the current design schemes for Desperados as a brand. I figure since Desperados wants the project to show how desperados can "bring the party" we could use a sort of neon theme and maybe some other stuff, like making the packaging into a game somehow.
We also talked about how some other brands of beer have advertised their products and wondered if we could draw any inspiration out of that. Overall I'd say we had a really good brainstorming session and I hope that this workflow continues further into the project.
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