Thursday, 14 April 2016

Responsive - Collaborative - Desperados D&AD

I decided that I was going to create the Ident through a process I like to call a "digital collage".  Its not going to have much action in it, just a few lighting effects. I want the sound in the ident to be what carries the message across. Im going to have a Desperados bottle on a barrel under a lightbulb in an empty room. You hear flies going through the room, then the lightbulb shining on the desperados bottle breaks. After that, the desperados bottle glows in a neon colour and you start to hear a party going on in the background. It's going to be fairly short, 5-10 seconds should do it.

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